I was wrong again

I was totally wrong 10 years ago, and also wrong 17 years ago.

So, what's changed in the interim?

Amazon's still around, but there are some competitors, like WalMart, NewEgg, etc. Affiliate stores are still big. If there's anything new, it's the fact that all retailers have "stores within a store", and also ads within the website, and marketplaces within their websites.

Ebay is a marketplace with stores within it. Ebay also has more refined categories than in the past. And people using Ebay (or any other site) create a "store" with every search.

Online ads are booming, but it seems like the ads lead to other ads, and advertorial dominates. Everything is being driven by clickbait headlines. Blogs are kind of left behind.